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AMEN GestaltungStudio
Brand Design
Print Design
Editorial Design
Digital Design
Signage Design
Packaging Design

How do you manifest the distinctive essence of a brand

AMEN answers this strategic question by uncovering the conceptual origin of a space or an institution. As an owner-led studio, we develop sophisticated, comprehensive design frameworks with a clear, content-driven focus on identity. We shape bespoke systems, systematically translating their narrative structure across both analog and digital environments.

 

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Pava Fuma Weihrauchkraft

The branding and packaging system for Pava Fuma celebrates the profound, meditative essence of incense culture. The identity transforms traditional knowledge into a clean, exclusive lifestyle product for modern well-being spaces. A reduced, near-architectural graphic concept that renders both sensory purity and the spiritual dimension of the product instantly tangible.

 

 

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Mario Pattis Feine Kost

Culinary signature as a visual identity. The creations of Michelin-starred chef Mario Pattis thrive on precision, purism, and maximum quality. This exact philosophy forms the digital foundation of his branding. An uncompromisingly reduced web presence that surrenders the stage entirely to culinary achievements, redefining the premium segment through subtle, visual undertones.

 

 

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Wiedemann Pharma

Heritage meets High-Tech. How do you transition an identity grown since 1961 into the digital age without losing trust? A strategic brand relaunch balancing scientific precision with emotional approachability.

Photography by Sarah Fürbringer

 

 

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Tanztriennale

Brave moves: Rhythmizing the urban landscape.
For the very first Tanztriennale Hamburg, we created a modular design system that perceives identity as collective movement. To anchor formats like the City Parade within the public realm, the visual language relies on a loud, unmissable presence. A crossmedia key visual that disrupts traditional performance conventions and radically democratizes art.

 

 

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Octane Capital

Capital as energy: The aesthetics of performance.
For the investment advisor Octane Capital, we developed the naming, the logo, and the corporate identity. The name stands for raw energy and the unstoppable acceleration of capital within complex market opportunities. A sophisticated serif typeface seamlessly links global sovereignty with deep, institutional trust. The visual framework perfectly captures the balance between traditional reliability and progressive financial performance.

 

 

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Lico Solutions

The aesthetics of the invisible: B2B branding reinvented.
Technical precision meets cinematic staging. For LICO, we broke through the corporate monotony of heavy-industry marketing. Through a bold visual concept of deep shadows, the twilight of the last sunset, and fluorescent neon red, we elevate ground support equipment for helicopters far beyond pure functionality. An identity that transforms industrial machinery into iconic sculptures, raising B2B communication to an emotional premium level.

Furniture: Formstelle

Renderings products: Markus Krämer

 

 

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Tushita Teehaus

The echo of stillness: Japanese aesthetics in urban space.
For the Tushita Teehaus, we translated the deeply rooted philosophy of Japanese tea culture into a sophisticated, modern brand system. The visual identity relies on absolute reduction, the finest typographic nuances, and a meticulously balanced color concept that radiates calm and mindfulness. Every designed element celebrates the beauty of the fleeting moment and the Japanese principle of Wabi-Sabi.

 

 

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Belforte

Curated dolce vita: Cosmopolitan café culture.
For Belforte at Munich’s Gärtnerplatz, we created a brand and digital identity that connects traditional Italian hospitality with contemporary urban life. The visual language captures the vibrant, timeless spirit of the location. Working in harmony with the space-defining ceiling fresco and the sophisticated interior architecture, the brand design creates a holistic experience that elevates the daily visit into a sensory ritual.

Interior architecture by Shirvani Oesterle

Photography by Christoph Grothgar

 

 

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NPN

Cultural synchronization: Identity as a network.
For the NPN (Nationales Performance Netz), we developed a visual and editorial identity that gives a clear structure to the dynamics of contemporary exchange. The design translates complex, transnational funding frameworks into a progressive grid and web ecosystem. Through precise typography and a fluid, rhythmic layout, the pioneering relevance of this network becomes instantly tangible – a visual stage for the avant-garde of dance and theater.

 

 

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Nutbooster

Disrupting the shelf: Visualizing scaled energy.
For Nutbooster, we developed a naming and packaging system that creates instant shelf impact in the retail environment through bold color contrasts and dynamic shapes. A loud, confident presence that projects the vitality and innovative power of the product directly onto the packaging.

 

 

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Giulia & Romeo

Holistic luxury: The rigor of detail.
For the high-end fashion label Giulia & Romeo, we created a visual identity that operates as a seamless, comprehensive work of art. In collaboration with a top photographer, we established an evocative visual language that forms the foundation for a meticulously developed corporate identity. From the mathematically precise instore signage, premium business cards, stationery, carrier bags, and hang tags, to custom-crafted Instagram films, web design, and the online shop: every single element is perfectly synchronized, anchoring the symbiosis of progressive fashion and vegan consciousness seamlessly within the global premium segment.

Photography by Arton Sefa

 

 

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Veyum by Giulia & Romeo — Vegan Food Container

Architecture of taste: Naming & spatial branding.
What does progressiveness taste like? For Veyum, we curated the brand space from the ground up – from the strategic naming process to the space-defining design system. The brand operates as a minimalist grid, seamlessly fusing urban food culture, spatial presence, and visual identity into a progressive, modular unit.

 

 

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TWE by Joint Adventures

Collective dynamics: The aesthetics of contemporary experiment.
For the Tanzwerkstatt Europa, we created a vibrant visual identity that channels the energy of international exchange, creation, and movement within urban space. The design is built on a lively, adaptable layout system and strong, expressive typography. The key visual reflects the convergence of theory, practice, and performance, creating a bold, far-reaching presence for one of Europe's most progressive dance festivals.

 

 

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Kanzlei Wild

Strategic precision: Translating legal excellence into a commanding framework.
For the Munich-based specialist law firm Dr. Katharina Wild, we developed a comprehensive brand design and digital presence that translates legal excellence into a sovereign graphic framework. The visual identity reflects a core philosophy of uncompromising diligence. Through sharp, steadfast typography, a profound color palette, and a mathematically precise layout grid within the web design, the firm projects its scholarly standards directly into the digital realm. The accompanying portraits and visual assets capture a dense atmosphere of integrity and absolute discretion—a presence that derives its visual authority directly from the clarity of its structure.

 

 

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8 Eden Avenue — Taktile Poesie: Die Inszenierung des textilen Gewebes.

Tactile poetry: Translating textile texture into physical and virtual spaces.
For the premium scarf label 8 Eden Avenue, we developed a refined system of packaging, hang tags, and digital presence. The visual language translates the precious texture and artisanal depth of the scarves seamlessly into both analog and virtual environments. Through a sophisticated typographic hierarchy and the tactility of unrefined papers, opening the packaging becomes a sensory prelude that renders the product's quality immediately tangible.

 

 

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Friedrichskrone

A Belle Époque building on the corner of Friedrichstrasse and Kronenstrasse is being transformed into a contemporary office building, with its historic elements remaining part of the architecture – and becoming the starting point for our design.

The name was already there, hidden in the intersection: Friedrichskrone. We developed a visual identity that works with what the building already brings with it. The historic crown on the façade is finished in gold and reappears as a motif throughout the logo and signage. Typography, graphics and wayfinding pick up on forms and details of the building and bring them into the present.

Old and new sit quite close together here. The identity grew from exactly that.

 

 

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Ruby Store

How does a visual identity bridge global avant-garde with local heritage?
The Ruby Store in Munich’s Gärtnerplatz district is renowned for its highly curated selection of international designer labels. The brand design we developed mirrors the core of this textile curation: it breaks away from conventional retail stereotypes, relying instead on an uncompromisingly clean identity system. The reduced visual framework allows the progressive silhouettes and textile textures the perfect space to unfold, anchoring the store as a distinct, creative constant within the urban landscape.

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Bar Restaurant Kante, Berlin

How do you translate the versatile dynamics of a fluid culinary space into a coherent visual system?
The concept Kante unites restaurant, bar, and urban music culture on a single level into a vibrant, holistic experience. Our design framework captures this simultaneity, providing the space with distinct visual stability through a strict monochrome grid. At the core is the morphing 'K', which flexibly transitions into varying typefaces. This typographic interplay perfectly captures the venue's distinctive agility and deliberate openness to the new—an identity that organically accompanies the transformation of the space throughout the evening.

 

 

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Alte Post

How do you transform a historic monument into a vibrant anchor within the urban landscape?
The revitalization of the imperial post office in Berlin-Neukölln was about far more than landmark preservation—it was about visualizing social transformation. We designed a visual identity that bridges historic substance with modern utility. From the symbolic icon of the peace dove on the facade to the precisely crafted leasing brochures and booklets: a holistic branding framework that completes the architectural transition and restores the building's enduring significance within the neighborhood.

 

 

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Hotel Stadt Rosenheim

How can the established identity of a space be manifested without regressing into nostalgia?
The core challenge in relaunching the heritage-steeped Hotel Stadt Rosenheim lay in rejecting any form of artificial staging. Rather than fabricating a concept, we uncovered the identity of the landmarked building archaeologically: a historic wallpaper pattern found within the hallway became the design matrix for the entire framework. By systematically tracing this physical fragment across all analog media, the in-house signage, and the digital presence, the building’s history is transformed into a contemporary, tactile substance.

 

 

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QF Hotel

How do you bring a New York vibe to Dresden’s ultimate tourist destination?
Located directly at the Frauenkirche, our concept for the luxury QF Hotel radically breaks with baroque stuffiness. Instead of catering to tourist stereotypes, we elevated the night into day: a hand-drawn, authentic owl becomes the central nocturnal icon of the brand. The corporate identity rejects conventional hotel standards, relying instead on tactile contrasts—soft, unconventional cork meets a refined finish of brown copper. From bespoke hotel amenities to a sophisticated booklet on sleep: a holistic branding framework that projects cosmopolitan sovereignty.

 

 

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Tanzplattform Deutschland 2020, München

Kontrollierte Dissonanz: Identität im Bruch.
Wenn das wichtigste Festival für zeitgenössischen Tanz nach München kommt, darf das Design nicht glatt sein. Unser visuelles System für die Tanzplattform Deutschland basiert auf verschobenen Welten: Illustrationen ruckeln, Ebenen geraten gegeneinander, Fragmente bleiben unvollständig. Konterkariert durch edle Heißfolienprägung entsteht ein spannungsgeladener Dialog im Printraum, der die physische Radikalität des Tanzes perfekt reflektiert.

 

 

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Ruby Store

How does a visual identity bridge global avant-garde with local heritage?
The Ruby Store in Munich’s Gärtnerplatz district is renowned for its highly curated selection of international designer labels. The brand design we developed mirrors the core of this textile curation: it breaks away from conventional retail stereotypes, relying instead on an uncompromisingly clean identity system. The reduced visual framework allows the progressive silhouettes and textile textures the perfect space to unfold, anchoring the store as a distinct, creative constant within the urban landscape.

 

 

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The beginning of a collaboration

It all begins with the conceptual origin.
Uncovering the essence of a project together and building a new foundation.

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