Collective Rhythm. Translating fleeting movement into a modular design system for the urban landscape.

For Tanztriennale Hamburg, a new international festival of contemporary dance, we developed a visual identity that takes its cues from movement, rhythm and the city itself.

Expressive typography, shifting compositions and a vivid colour palette form a graphic system designed to work at every scale. From posters and digital screens to large-scale interventions in public space, the identity moves through Hamburg alongside the festival. Events such as the City Parade bring the visual language directly into the streets, where typography and colour become part of the urban landscape.

The system is built around a flexible grid, allowing elements to change position, scale and rhythm across different applications. On the website, animated typography, generous cropping and layered compositions extend this sense of movement into the digital space.

A visual identity that changes with its surroundings, finding a different rhythm on a poster, a screen or an entire city façade.