Salon MA

Ma ist ein japanisches Konzept für den Raum dazwischen. Die Pause, die Leere, den Moment zwischen zwei Dingen. Aus dieser Idee haben wir den Namen Salon MA entwickelt – für ein Studio, das sich mit Interior und Produktdesign beschäftigt.

Die visuelle Identität greift dieses Spiel mit Raum und Wahrnehmung auf. Ein feiner Schriftzug trifft auf die großen, schmalen Buchstaben MA. Wolkenlandschaften, architektonische Ausschnitte und ungewöhnliche Perspektiven schaffen eine Bildwelt zwischen Realität und Abstraktion. Dazu kommen gedeckte Rosétöne, tiefes Bordeaux und leuchtendes Purple.

Für die Website haben wir Bilder und Räume zu einer atmosphärischen Abfolge verbunden. Auf den Visitenkarten erscheint das MA in violetter Heißfolie. Ein kleines Detail, das je nach Lichteinfall seine Wirkung verändert.

 

 

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Belforte

Curated dolce vita: Cosmopolitan café culture.
For Belforte at Munich’s Gärtnerplatz, we created a brand and digital identity that connects traditional Italian hospitality with contemporary urban life. The visual language captures the vibrant, timeless spirit of the location. Working in harmony with the space-defining ceiling fresco and the sophisticated interior architecture, the brand design creates a holistic experience that elevates the daily visit into a sensory ritual.

Interior architecture by Shirvani Oesterle

Photography by Christoph Grothgar

 

 

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Nutbooster — Supernutural: eine innovative Food-Tech-Maschine, die Nüsse auf Knopfdruck in frische Nusscreme verwandelt.

Naming, Brand Design, Packaging Design. Disrupting the Shelf: Energie visuell skaliert.
Im überfüllten Markt der Functional Foods reicht es nicht aus, gesund zu sein – man muss auffallen. Für Nutbooster haben wir ein Naming und Packaging-System entwickelt, das durch mutige Farbkontraste und dynamische Formen sofortige Signalwirkung im Retail-Umfeld erzeugt. Ein lauter, selbstbewusster Auftritt für eine gesundheitsbewusste, urbane Zielgruppe.

 

 

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VEGLAM – vegan glamour. Für Giulia & Romeo entwickelten wir eine Markenwelt, die High-End Fashion mit einer kompromisslosen Haltung gegenüber Tier und Umwelt verbindet. Eine internationale Modemarke, bei der Ästhetik und Ethos zusammengehören und 100 Prozent der Erlöse Tierschutzprojekten zugutekommen.

Rosa und Metallic-Blau prägen die visuelle Identität – glamourös, selbstbewusst und mit einer gewissen Radikalität. Hochglänzende Heißfolie trifft auf feine Papiere, starke Typografie auf grafische Tiermotive. Der Gorilla wird zum Mahnmal innerhalb der Marke: Sinnbild einer bedrohten Tierwelt und gleichzeitig kraftvolles visuelles Zeichen.

Für die Kollektion entwickelten wir grafische Schals, auf denen Tiere in überraschenden Farbkombinationen zu Motiven zwischen Fashion und Statement werden. Tragbare Bilder, die den Gedanken der Marke weitertragen.

Vom Logo über Packaging und Visitenkarten bis zum individuell gestalteten Webshop entstand eine konsequente visuelle Welt zwischen Luxus und Aktivismus. Eine Welt, die auch international sichtbar wurde – bis hin zu einem Auftritt am Times Square in New York. 

Fotos by Arton Sefa

 

 

 

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Mario Pattis

Mediterranean cuisine, international influences, oysters and fine dining – surrounded by green courtyards and lush vegetation. For Mario Pattis’ restaurant, we created a visual identity that captures this world and gives it a refined, almost French elegance.

Plants became a recurring element of the identity. Banana leaves and other botanical illustrations recall the delicate drawings found in old botanical books and herbariums: precise, finely drawn and used with restraint. They bring the atmosphere of the green courtyards into the design, connecting the natural surroundings with the sophistication of the cuisine.

The logotype uses a distinctive typeface whose delicate, expressive character reflects the atmosphere of the restaurant. Natural papers, with their tactile and slightly irregular surfaces, give the menus an understated materiality. Typography, botanical drawings and paper come together to create a world somewhere between Mediterranean ease, international fine dining and a subtle French spirit.

 

 

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Tushita Teehaus

The echo of stillness: Japanese aesthetics in urban space.
For the Tushita Teehaus, we translated the deeply rooted philosophy of Japanese tea culture into a sophisticated, modern brand system. The visual identity relies on absolute reduction, the finest typographic nuances, and a meticulously balanced color concept that radiates calm and mindfulness. Every designed element celebrates the beauty of the fleeting moment and the Japanese principle of Wabi-Sabi.

 

 

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Forestry Estate of Castell-Castell

For the forestry estate of Castell-Castell, we redesigned the identity around two elements deeply connected to the family: its coat of arms and its forests.

The historical shield was kept as part of the new logotype, combined with a very contemporary typography. We chose a bright, almost luminous red, moving away from the darker colours traditionally associated with forestry and aristocratic estates.

Old family heritage meets a rather radical simplicity. The identity appears throughout the stationery and printed matter, surrounded by images of forests, timber and the natural environment of Castell-Castell.

 

 

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Hito administration, Munich

For Hito we created a clean and very minimal web presence reflected the structure of the company.

 

 

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Michael Sans

For the Berlin product designer Michael Sans we developed a very reduced web presence.

 

 

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Kante Bar

For Wilson Gonzalez Ochsenknecht’s Kante Bar, we developed the visual identity and signage. The name became the starting point for the logo: a geometric form made of edges, planes and lines, enclosed within a circle.

The symbol appears throughout the space at different scales. Outside as an illuminated sign against the graffiti-covered façade, inside directly on the raw walls. The lettering on the awning, by contrast, is almost classical.

The design moves between the rough Berlin streetscape and the dark, warm interior of the bar. A few elements running through the space, changing their presence depending on where they appear.

 

 

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Herz Bar

How do you create a culinary institution in a new landscape that merges deep traditional knowledge with contemporary urban life? For the Herz Bar in Dresden, we developed the corporate design and digital identity. The visual system introduces a new, independent standard to the city's nightlife. A clear concept that focuses entirely on the product and the conversation within the space, positioning the bar as a lasting fixture in the urban landscape.

 

 

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Alte Post, Berlin

Alte Post is one of those buildings that feels as if it has always been part of Neukölln. The former Imperial Post Office on Karl-Marx-Strasse was restored and transformed into a new place for offices, retail and gastronomy.

For its new identity, we drew a dove of peace. One continuous line that became the symbol of the building and today shines high above the historic façade.

Originally, illuminated signage wasn’t permitted at this height. The building is listed, and every intervention in the façade had to be carefully coordinated. In the end, the dove became part of the building – a sign visible from far across Neukölln.

We also accompanied the building throughout its transformation. Alte Post, neues Leben – old post, new life: large-scale imagery and typography appeared across the still raw, unfinished spaces while something new was already taking shape behind them.

 

 

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Dentakt Orthodontics, Belin

Dentakt is an orthodontic practice in Berlin. Its name derives from the idea of an intact tooth and became the starting point for a visual identity with Japanese influences.

A wave inspired by Japanese woodblock prints forms the central motif. It suggests freshness and movement, the gradual transformation that is also part of orthodontics. The flowing shape appears in the logo and takes on a physical form in copper as part of the signage.

The furniture also incorporates elements of Japanese design. From the graphic symbol to the materials and interior, the idea continues throughout the space.

 

 

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Aerostaff Training GmbH, Munich, Hamburg

 

 

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Forum Steglitz Real Estate, Berlin

 

 

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Giesinger Bahnhof, Culture Center, Munich

 

 

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Ruby Store, Munich

Rubystore is fashion avant-garde in Munich, curated by Mary with a pretty sharp eye for what feels relevant right now.

We developed the logo and online shop. The design is direct, graphic and slightly off. It moves with the collections, the imagery and Mary’s selection, without making too much of a thing out of it.

Outside the store, a smiley winks at you. That pretty much says it all.

 

 

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Tanzplattform Deutschland, Munich

 

 

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Octane Capital, Munich, Cologn

 

 

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Stadtmagazin Self Storage, Essen

 

 

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Startmeup, Financial Service, Munich

 

 

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Formstelle Interior Design, Grünwald

 

 

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Kai Hanke Painter, Traunstein

 

 

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Cambridge Institut, language institute, Munich

 

 

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Me and the Cubes, Kunstmann Publisher, Munich

 

 

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Unternehmen für Projektentwicklung, Bau- und Immobilienmanagement im Raum Berlin.

Bark

 

 

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Lerici Music Festival, Lerici

 

 

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