A Belle Époque building on the corner of Friedrichstrasse and Kronenstrasse is being transformed into a contemporary office building, with its historic elements remaining part of the architecture – and becoming the starting point for our design.

The name was already there, hidden in the intersection: Friedrichskrone. We developed a visual identity that works with what the building already brings with it. The historic crown on the façade is finished in gold and reappears as a motif throughout the logo and signage. Typography, graphics and wayfinding pick up on forms and details of the building and bring them into the present.

Old and new sit quite close together here. The identity grew from exactly that.